If you’re developing a website generally the goal is to attract people to it to view your offering or learn about your business. The best way to help new visitors find your site is through search engines like Google, yahoo, and Bing. To make sure your site appears in the search results, you’ll want to invest in SEO, also known as search engine optimization.
As they say, the devil is in the details. If you want to make sure your site is more visible to search engines, you need to have a solid SEO strategy and continue to implement it throughout the life of the site.
There are two key terms to understand in the world of search engine optimization. One is called on-page SEO and the other off-page SEO. These terms although simple in nature are in fact far more complex as you’ll see in the information below.
On-page SEO
Refers to everything done to optimize content on a website.
- Content, Images, Keywords, Tagging, and so on.
Off-page SEO
Refers to actions taken on other websites to help boost your site’s SEO ranking.
- For example link building, guest blogging, posting on social platforms, writing in forums, and advertising.
Once you have built a significant presence both on page and off page. Your site will rise in the ranks.