What is Domain Name Registration
A domain name is a unique address people enter into a web browser when they want to visit your website. Commonly referred to as a URL, IP address or web address, a domain name serves as the foundation for your online identity.
Your domain name includes an extension—also known as a top-level domain (TLD)—which is a great way to make your website stand out online. In addition to popular extensions like.com, .net, and .org, there are lots of industry-specific extensions like .art, .events, .gallery and .party, to name a few.
Why should I register a domain name?
Your domain name is a critical part of your brand and online reputation. Choosing a memorable domain helps people find you online and builds your online presence, search engine positioning and credibility. Domain name registration also prevents others from securing your name and protects your brand, copyrights and trademarks. Once you’ve selected a domain name, connecting it to your email address makes your brand appear more professional when e-mailing clients or prospects.
When should I register a domain name?
Your chances of getting the domain you want are much better when you register it as right away, this prevents others from securing the domain before you do. Even if you’re just starting your new business and haven’t finalized its name, securing all the names you’re considering is a good idea especially since there are companies who buy domains just to sell them at a much higher cost. This is known as Cybersquatting. Basically investors register, sell or using a domain names with the intent of profiting from the goodwill of someone else’s trademark. It generally refers to the practice of buying up domain names that use the names of existing businesses with the intent to sell the names for a profit to those businesses. In some cases the markup is so high, trademark holders will never purchase the domain leaving it in limbo.
How do I choose a good domain name?
Picking the right domain name is important. Your domain is more than just an address to your website; it’s a fundamental part of your brand’s image and online presence. Your domain name should:
- Represent your brand
- Be easy to pronounce and spell
- Be short, simple and memorable
- Reflect your business name and type
- Only contain letters (no numbers, hyphens or symbols)
- Contain relevant keywords
- Not infringe on another company’s trademark/legal name
Another important thing to think about purchasing multiple domain extensions. Securing different versions of your business name and products is that is protects your reputation and keeps competitors from owning a part of your brand.
If you already have a domain from somewhere else? Transfer it to Outdoorsman Media Group and we will manage everything for you.
How do I register a domain name?
Domain name registration is quick and easy. You can go to a domain register and buy one and have us find it for you. Once you’ve purchased the domain is yours for the period of times you’ve elected to use it.